The best way to drive people to your website or landing page is to create great content. Whether you write a blog or craft an infographic, the content should be relevant and attention-grabbing. Once upon a time hitting those points in your content would have been enough. But not anymore. In this content-saturated digital age, your content faces huge competition to get seen and that’s where Search Engine Optimization (SEO) comes in. Why is SEO important? Because it uses a set of techniques to increase the visibility of your content and web pages aimed at a specific audience you’re looking to target. Utilizing SEO ensures your content is relevant and findable by conducting keyword research and optimization, writing meta tags, optimizing headings, including internal links, and attracting quality backlinks. Content marketing and SEO need to work together to drive traffic and engagement. The goal is to get your content in front of the right people and often that relies on where i...
Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you understand the complex relationship between SEO and social media, and offer 5 tips on how you can maximize both. Does Google look at social signals? Social signals are actions such as likes and shares on social media. So, if your content generates a lot of social signals, will this improve its ranking on Google? Well, Google has been giving mixed signals about this over the years. In...